The NA / alcohol-free space is here to stay. The way we discover, buy, and engage with this category is ever-evolving and expanding. We have been steadily tracking its impact on the market and adjacent spaces. We love talking all things NA. Reach out to join the conversation.

All industries and categories that touch on Health + Wellness in some way are in continuous evolution as science becomes content and trust emerges from new sources. Longevity, bio-hacking, clean labels, greater transparency, shifting policies, podcasting as a gateway, and Gen Z fitness trends are just a few of the micro spaces signaling great change in the future of Health + Wellness.

Brands and companies have an increasing responsibility to be stewards and advocates for a better way and better choices. Sustainability goals along with community and stakeholder demands are moving strategies in a positive direction, especially as younger generations prioritize choices around these activities.

We are engaging in outdoor recreation activities at increasing rates, paving the ways for new products, solutions, and services that serve this market. Our rising desires to explore are creating connectivity across industries and categories in exciting ways, and we have been eagerly mapping these pivotal points of intersection.

Work from home, hybrid, fractional, freelance, influencing, quiet quitting, double-timing…we have been exposed to myriad ways to make an income that is more on our terms and to the overall benefit of our lifestyles. The future of work and its ripple effects impact every landscape — from real estate to health benefits to recruiting to mental health.

The entire purchase journey has undergone tremendous change in recent years. We are discovering products and brands on new platforms, demanding extreme levels of seamlessness, and requiring an omni-channel experience from all who sell to us. We want the option to buy at the moment we are inspired to do so, to be effortless. How will options advance beyond the current state?

As loneliness and disconnect continue to shape our society, organizations have a responsibility to play a more pivotal role in building strong communities. Whether we connect as a community around a common mission, a shared enthusiasm for a brand or product, or a joint passion around a given topic or cause - connection is our goal.

Rising healthcare costs, changing work dynamics, shifts in where and how we live, increasing childcare costs, an aging population, and more are all contributing to significant shifts in the future of caregiving. Many organizations are emerging to proactively and positively impact this space — but needs will continue to expand and advance into uncharted territory.