About Us

After 15+ years of delivering expansive growth, brand, and innovation strategies for large, established organizations, Elaine started ALL ETHOS to more deeply and directly connect with senior leaders, founders, and business owners. ALL ETHOS exists to lighten the load of our leaders while empowering them to expand their organizations’ reach and future possibilities.

At ALL ETHOS, our vision is to enrich the leadership journey for our clients in a manner that fosters positive impact on the well-being of all the internal and external communities they serve.

ALL ETHOS emerged from a growing desire to connect

meet elaine tait

Growth Strategist + Advisor. Futurist. Transparent Partner. Ethos-led.

My greatest value (and passion) lives at the intersection of corporate + growth strategy, foresight strategy, and ethos/purpose-driven leadership. Now 15+ years into a professional journey that I am beyond grateful for, I am eager to focus exclusively on crafting a new approach to helping leaders.

Over the course of my career I have served 100+ inspirational and industry-leading organizations — with a highlighted selection that includes Carhartt, Gulfstream Aerospace, AbbVie, Haribo, MAWBY, Roush, Visitor NA Beer, Theo, 4moms, Get Joy, and Unity Vibration  — and my functional roles have spanned supply chain + operations, sales, marketing, shopper marketing, brand and innovation strategy, and market research. My journey has unfolded to land me right where I belong.

I would love to be your partner in growth. Email me or connect on LinkedIn.

Diving Deeper
certified futurist --- start-up advisor --- board member --- avid runner + redditor --- NA beverage aficionado --- always proud, forever learning on the parenting journey --- super fan of life in Northern Michigan where the beautiful landscape and fresh air + water inspires slowness and connection
Experience 
Johnson & Johnson, Prophet Consulting, UPLAND
Education 
MBA, Chicago Booth - BS, Penn State

This is a beginning.

While our robust portfolio of past client work spans decades and 100+ clients, those case studies live with the organizations that shaped our journeys and ways of thinking + operating.

But the beautiful truth is that the industry expertise amassed from years of immersion in past clients' ecosystems stays with us, belonging to us and all our future work.

Automotive / Mobility

Private Aviation

Apparel

Retail

Health + Personal Care Products

Food + Beverage

Wine + Beer

Health + Wellness Tech / Services

Consumer Tech

Consumer Durables

Real Estate

Medical Devices

Biotech

Non-profit + Mission-driven

Testimonials

"Working with Elaine has been a transformative experience; her ability to foster an environment of trust and collaboration within our team not only helped us articulate our vision but also navigate the complexities of strategic planning. Her expertise in getting people to open up and engage in meaningful dialogue sparked new ideas and ultimately led to a clear path that seemed elusive before. I highly recommend Elaine to any leader looking to unlock their potential and chart a confident course for their organization."

— Tommy Corbett, Team Leader Brick & Corbett

"Every time I work with Elaine I get smarter and the way we grow our businesses gets more purposeful. She masterfully guides strategic planning and product roadmaps, showcasing finesse as a facilitator, blueprint ingenuity, and exceptional leadership. Her incisive questions are a catalyst for teams to expand their thinking. Elaine’s guidance has been both inspiring and indispensable."

— Jason Harty, Former CMO @ Theo and COO @ Get Joy

"Elaine possesses a unique blend of expertise, creativity, and strategic acumen. Her comprehensive understanding of market dynamics and the ever-evolving business landscape sets her apart as a thought leader across many industries. Her foresight, agility, fresh perspectives, and proactive, creative solutions enable clients to anticipate changes and position themselves as true industry leaders.

Overall, Elaine's expertise is unparalleled. Her approach is always innovative and she has an unwavering commitment to her clients' success."

— Trish Heusel, Former VP of Strategy, Insights & Innovation @ Carhartt

"Visitor worked with All Ethos to develop a holistic pre-launch strategic plan that included distribution, commercialization, hiring, brand building, operations, and growth forecasting/planning. This guidance and strategy was pivotal to our brand's launch and early successes. All Ethos plays an ongoing advisory role for us and we highly recommend working with them if you have the opportunity."